01 — The brief
Launch a credible brand for a one-policy political party ahead of the 2029 NZ election window. Zero agency budget. The site had to do the job of a political strategist, a copywriter, and a developer — simultaneously.
02 — The challenge
A new political movement has roughly one scroll to convince a total stranger it is serious, credible, and worth following. The design had to match the weight of the argument — restraint over noise, clarity over decoration.
03 — What I built
A single-page scrolling narrative with a strong editorial voice — built to be read top to bottom like an argument that lands.
- ·Single-page scrolling narrative
- ·Anchor navigation
- ·Strong editorial voice
- ·Bilingual-ready structure
- ·Mobile-first layout
- ·Hosted on Netlify
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